Instagram is rolling out changes to its ranking system to give smaller creators more visibility by replacing reposted content with original content in recommendations and adding labels to reposted content to highlight the original creator.
The platform will rank recommendations based on audience engagement, starting with showing content to a small audience and gradually expanding reach to give equal opportunities to all creators.
Instagram will prioritize the original piece of content over reposted content, ensuring that only the original version is recommended. Exceptions include significantly edited content like memes or parodies.
Reposted content on Instagram will now be labeled to direct users back to the original creator, fostering transparency and recognition of content ownership.
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