Historically because of how we've ranked content, creators with large followings and aggregators of reposted content have gotten more reach in recommendations than smaller, original content creators... We think it's important to correct this to give all creators a more equal chance of breaking through to new audiences.
The first step in Instagram's plan is to tweak the algorithm to give all creators an equal shot at going viral on the platform by showing videos to a smaller audience. The top-performing Reels will then be shown to an increasingly larger audience.
When it finds two or more identical pieces of content on the platform, it'll only recommend the original one. Additionally, any reposted content will have a direct link to the original creator... Accounts that repost content can expect steep declines in viewership over the coming months.
Accounts that repeatedly post content from other Instagram users that they didn't create or enhance in a material way will not be shown in [areas of the app] where we recommend content. Aggregators can return to the recommendations section after 30 days if they stop posting unoriginal content.
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