After years of re-recording her music, Taylor Swift announced she has regained the rights to her original master recordings for $360 million. This significant achievement was largely due to the support of her dedicated fans, who purchased 'Taylor's Version' albums and attended the Eras Tour. Fans shared their emotional reactions, noting how her victory felt personal and expressing gratitude for the role they played. Swift's success highlights the importance of fan loyalty and innovative marketing strategies in the music industry.
"All I could think of was like, 'oh, I will keep spending money on this woman,'" Cummins said, adding that she'd had to explain to a non-Swiftie why she felt the pop star's victory was hers, too.
"Not to be parasocial or anything, but it is so cool to think about the fact that we did support her all throughout this Taylor's Version journey," Allie Buckman said.
Swift cited the support of her fans through the Taylor's Version rerecordings and the Eras Tour as the reason she was able to make the acquisition.
It's also another prescient marketing move from the megastar: Fans are joking that their spending on the Eras Tour functioned as a form of GoFundMe for Swift to make the purchase.
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