'I made it functional and I supercharged it' - How Ryanair's former head of social media changed the game

Seat pockets, windows, sitting together - no pillar of budget airline policies was off limits - and the public loved it

"One is to be entertained - it's an entertainment channel rather than a social media channel. And the second is to escape from the chaos of their day-to-day life, or what's going on in the world."

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