Whereas the platform once prioritized engagement, leading to hacking tactics to inflate time spent on a post, quality is now favored over quantity. So outrageous stories and overworked metaphors will no longer cut it.
For B2B companies, the new emphasis on high-quality content has turned LinkedIn into a more powerful marketing tool, beyond just leveraging influencers. Leadership demonstrating social leadership is crucial.
Leadership should share opinions and predictions based on industry news, following and engaging with top clients, sharing company wins, content, and employee shoutouts.
It's essential for leadership to act as representatives of the brand by actively engaging on LinkedIn, which can enhance brand visibility and credibility.
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