Set goals, define your audience, and list resources to support your social media work. Focus on select channels to maximize impact without feeling overwhelmed by the need to be everywhere.
Engage in regular participation on social media focusing on existing activities, simplify connections, and build a passionate community around preservation causes.
Use visual imagery such as photos and videos to generate interest and context for your work. Incorporate captions, alt text, and hashtags to highlight endangered places and success stories.
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