Content planning is crucial for a successful social media strategy. Spending a few hours each month creating a social media calendar can streamline your efforts.
A content calendar offers a strategic approach, aligning actions with overarching business goals. It goes beyond just scheduling posts, providing a clear roadmap for social media presence.
Key steps in creating a social media calendar include auditing channels, setting goals, categorizing content, using templates, brainstorming post ideas, and scheduling across platforms.
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