Photographers need to go beyond stunning visuals to connect with audiences. Building a strong social media strategy, particularly on Instagram, is crucial to showcase work, establish the brand, and attract clients.
Shae emphasizes 'showing your human side' to build relationships with followers. Engaging through stories, behind-the-scenes glimpses, and client experiences helps establish connections and trust with the audience.
Offering valuable resources like location guides or outfit recommendations can help photographers initiate contact and nurture leads through personalized interactions.
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