It doesn't matter what industry you're looking into engaging in; an effective content strategy is a must. When you've niched down to a very specific industry like the logistics industry, it is a little bit easier to make a plan and then implement it.
To attract those in the logistics industry, you'll want to publish images, videos, and other imagery most likely to catch their eye. An effective way to see what's working is checking out your competition to see what people use and engage with.
Social media platforms were made for people to be social. So when they visit your posts, videos, and other content, you want to make it available for them to comment and interact with you and others in the logistics industry.
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