"With the Cali Fin uniforms, we had two primary design goals to achieve. First, we wanted the uniform to be consistent with our organizational goals, our brand, and recent uniforms by looking forward to the future of the organization while simultaneously honoring our past. Secondly, to design a jersey for the ice, the street, and the community one that would connect with our most tenured fans, attract new audiences to Sharks hockey, and relate with the Bay Area culture."
"The Cali Fin design was a collaborative approach between the Sharks, the National Hockey League, and adidas to align hockey, brand, and merchandise perspectives."
[
add
]
[
|
|
...
]