The state legislature passed a bill allowing cannabis growers to sell directly at farmers' markets, benefiting small growers facing financial hardships in California's competitive market.
Senator Gail Pellerin introduced the bill to assist struggling cannabis growers, emphasizing the value of personal connections between farmers and consumers in the legal market.
The legislation, expected to take effect January 1, 2026, would permit small cultivators to set up direct sales, contingent on permits and Governor Gavin Newsom's approval.
While the bill would enhance sales opportunities for small growers, it reflects broader discontent in California's legal cannabis sector, where many have struggled against intense regulations.
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