The new signs and maps emphasize service frequency—a crucial factor for transit ridership—using standardized colors and line styles to clearly indicate bus, train, or ferry arrivals.
MTC spokesperson John Goodwin highlighted the aim to transform the Bay Area's fragmented transit network into a unified system, making it more rider-friendly with consistent signage.
Transit agencies are looking to recover from significant ridership losses during the pandemic, with the new maps and signs designed to enhance user-friendliness and encourage more riders.
Traveler Marsha Goodsmith expressed her support for the initiative, noting that current navigation can be confusing, especially if buses are missed and connections are missed.
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