Matt Taylor launched Tracksmith to provide fashionable and high-performing running gear inspired by vintage styles, aiming at committed runners. The brand's slow but steady growth contrasts with other startups' quick expansion and subsequent challenges like Allbirds and Glossier.
Tracksmith's revenues tripled since 2019 with new Trackhouses in London and Brooklyn. Partnering with Merci for the Olympics, Trackhouse will offer limited edition elegant gear, catering to runners seeking alternatives to typical flashy running apparel.
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