CNCPTS and New Balance Reimagine the 1906 with 'Hours and Days' Collection | stupidDOPE
Briefly

from stupidDOPE1 month ago
Through life's highs and lows, the true benefits of our efforts become apparent with the passage of time.
stupidDOPEhttps://stupiddope.com/2024/08/cncpts-and-new-balance-reimagine-the-1906-with-hours-and-days-collection/
The 'Hours and Days' campaign bridges perspectives of different generations by featuring individuals like Robert 'The Raven' Kraft, who ran eight miles daily since 1975, and Tashawn Richards, embracing running for clarity and mindfulness.
stupidDOPEhttps://stupiddope.com/2024/08/cncpts-and-new-balance-reimagine-the-1906-with-hours-and-days-collection/
"Once I heard about Raven and his story, it felt right to include him in our campaign," says CNCPTS Creative Director Deon Point. "It all started to make sense in bridging the gap between old and new with our bring back of the SEAL."
stupidDOPEhttps://stupiddope.com/2024/08/cncpts-and-new-balance-reimagine-the-1906-with-hours-and-days-collection/
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#cncpts-x-new-balance-collaboration #dedication-and-consistency #well-being #running-culture #generational-perspectives
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