Shein struggles to address misgivings in the U.S. and China regarding compliance and transparency, especially concerning its supply chain and messaging around materials like cotton.
Shein's priority is now on global compliance, planning to invest $50 million in this area. The focus mirrors strategies by other companies like TikTok to address regulatory concerns and expand transparency.
Shein's executive pitches the IPO as part of the company's transparency efforts, aiming to embrace scrutiny and public diligence rather than just seeking liquidity like most companies.
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