"No, I don't want to know how much my home is worth, but thank you for asking. It's your marketing. I get it, you think you're doing what works. There's just one problem; so is everyone else. Don't take this personally, but there is a distinct possibility you are boring your audience to tears. Here's how to find out: If you covered up the headshots, could you pick your flyers or Instagram posts out of a lineup of 50 other agents'?"
"Ben Lee's marketing strategy worked ten years ago, works today and will continue to drive leads even after the robot uprising. We recently sat down with him to find out how. He shared why starting his career in the depths of the great recession was a blessing, how he earned a free MBA at Barnes & Noble and why he still spends nearly $10,000 a month on a printed newsletter while other agents chase TikTok views."
Ben Lee operates on the West side of Los Angeles, focusing on Cheviot Hills and surrounding areas. 2024 sales volume reached $68,870,000 with 23.3 sides and a national RealTrends Verified ranking of 480. Ben spends nearly $10,000 monthly on a printed newsletter and prioritizes a printed monthly newsletter plus referrals as his primary lead generation strategy. iContact delivers the highest ROI for his software stack. Ben credits starting his career during the Great Recession as formative and values resilience, work ethic, and distinctive marketing to avoid blending into AI-driven copycats.
Read at www.housingwire.com
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