"Productivity software giant Atlassian is making its largest acquisition yet to add a developer productivity tool to its product suite. Atlassian announced Thursday it has agreed to acquire the developer productivity insight platform DX for $1 billion in cash and restricted stock. Enterprises use DX to analyze how productive their engineering teams are and identify bottlenecks slowing them down. DX was launched five years ago by Abi Noda and Greyson Junggren."
"Noda told TechCrunch in 2022 that he founded the company to find a better way to understand what hampered engineering teams. At the time, he felt the metrics he was using as a product manager at GitHub weren't giving him the full picture, and he wanted to build something better that didn't make developers feel like they were being surveilled."
Atlassian agreed to acquire developer productivity insight platform DX for $1 billion in cash and restricted stock. DX analyzes engineering team productivity and identifies bottlenecks that slow delivery. DX launched five years ago by Abi Noda and Greyson Junggren to better understand what hampered engineering teams and to provide metrics that avoid making developers feel surveilled. DX exited stealth in 2022 and has tripled its customer base annually, now serving more than 350 enterprise customers including ADP, Adyen and GitHub. Atlassian spent three years building an internal tool and chose DX as an external solution. Ninety percent of DX customers already used Atlassian tools.
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