YouTube is testing server-side ad injection to combat ad blockers by seamlessly incorporating ads into the video stream, making it difficult for ad blockers like SponsorBlock to detect and remove the ads.
Ad blockers violate YouTube's Terms of Service, prompting YouTube to encourage viewers to support creators by allowing ads or subscribing to YouTube Premium for an ad-free experience.
YouTube previously experimented with tactics like pop-up messages that halted video playback and random skipping or muting of videos for users with ad blockers, leading to the current development of server-side ad injection.
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