The battle between YouTube and ad blockers is escalating, with videos reportedly auto-skipping to their end for users with ad blockers. Google is cracking down on ad-blocking apps and extensions, pushing users towards YouTube Premium. This tactic might result in a back-and-forth struggle between users and the platform.
YouTube justifies its crackdown on ad blockers by stating that it hinders creators from being rewarded and supports the service. However, the increasing length and unskippable nature of ads are leading users to resort more to ad blockers.
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