The Year Ad Tech Went To The Cloud | AdExchanger
Briefly

The deification of data clean rooms, the need for privacy compliance and this year's generative AI explosion were just a few of the trends pushing businesses away from owning and maintaining their own servers and toward cloud-based tech infrastructure.
Yet Snowflake has carved out a unique position for itself. Although it competes with certain Amazon Web Services (AWS) and Google Cloud Platform (GCP) tools, it doesn't replace those platforms wholesale.
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