2023 presented challenges for the online advertising sector... the anticipated impact of the third-party cookie phase-out on advertising activities would be managed, with a more substantial growth trajectory foreseen for H2 2024.
AdPlayer.Pro partners have been demonstrating a growing interest in sticky ad implementations over the past year. Consequently, the ongoing expansion of configuration capabilities aims to cater to this increasing demand.
The AdPlayer.Pro video ad platform functionality now enables users to track the new eCPM parameter in their demand statistics reports, allowing them to determine the exact winning bid prices per auction, hence equipping ad-ops teams with more granular data for their more informed decision-making.
#adplayerpro #q4-2023-results #online-advertising #video-ad-server #sticky-ad-placements #ecpm-parameter #decision-making
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