Shein alleges Temu engaged in a coordinated scheme by stealing designs, impersonating Shein, and embedding trademarks in their creations, reflecting ongoing tensions between the two.
A Temu spokesperson responded to the lawsuit by expressing disbelief at Shein's accusations, suggesting that Shein is fabricating claims about others while facing similar litigations themselves.
Both companies dominate the e-commerce market, sending nearly a million packages daily to U.S. customers and generating substantial revenue, but are embroiled in ongoing legal disputes over design theft.
Earlier this year, Temu faced several complaints from small business owners, who accused the platform of unauthorized use of their designs, indicating a pattern of infringement concerns.
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