What Oasis and Ticketmaster must do to win back customer trust - London Business News | Londonlovesbusiness.com
Briefly

With two additional tour dates added due to customer disappointment, the band is giving fans a second chance to secure their long-awaited tickets via a staggered, invitation-only ballot process.
Customers expect seamless browsing experiences and swift interactions, even during traffic surges. Any delays, glitches, or cumbersome processes will quickly cause frustration.
Investing in robust hosting infrastructure that scales during surges in users is vital, as seconds really do matter when the virtual queue opens.
Simplifying the checkout flow, implementing guest checkout options, and enabling autofill features can significantly improve the speed of conversion during busy sales times.
Read at London Business News | Londonlovesbusiness.com
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