"Earlier today, it was revealed that Meta, the parent company of Facebook and Instagram, would be rolling out a scheme which allowed users to purchase a monthly subscription to use its social media platforms without the inclusion of personalised adverts. The move follows increasing concerns about the ethics of targeted advertising, which is where personalised adverts are shown to people based on websites they visit - allowing people the option to opt out of having their data used for marketing purposes."
"In the coming weeks, users of Facebook and Instagram in the UK will receive the option to pay a monthly fee - £2.99 a month on web or £3.99 a month for iOS and Android - to browse their timelines without receiving adverts for shoes they were considering buying the night before."
"The decision has been welcomed by privacy groups such as the UK's Information Commissioner's Office, which said: "This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we've been clear is not in line with UK law.""
Meta will offer UK users the option to subscribe to Facebook and Instagram to remove personalised adverts, with web costing £2.99 per month and iOS/Android £3.99. The subscription lets users browse timelines without adverts targeted from browsing history. Privacy regulators like the UK's Information Commissioner's Office welcomed the change as moving away from targeting users under standard terms. Users who decline the subscription will experience no change and will continue to receive personalised ads as the default. The scheme aims to give a choice between ad-funded free access and a paid ad-free experience while addressing targeted-ad ethics concerns.
Read at LADbible
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