The "Smithsonian Campaign for Our Shared Future" aims to raise $2.5bn, coinciding with the 250th anniversary of the US Declaration of Independence, emphasizing the importance of shared cultural history.
Lonnie G. Bunch III emphasized the campaign’s goal: "Through this campaign we have the opportunity, together, to contemplate our rich, complex history as we aspire to live up to our founding ideals."
Risa J. Lavizzo-Mourey stated, "The Smithsonian has something for everyone and the potential to touch all Americans in a meaningful way. This campaign gives us the opportunity to speak to our shared future."
The campaign will enhance the Smithsonian’s digital reach through immersive technology, secure funding for paid internships, and endow directorships to attract top leaders.
#smithsonian-institution #cultural-fundraising #public-campaign #historical-reflection #digital-outreach
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