Legitimate organizations aren't the only entities after personal data. Alongside seemingly benign uses like advertising and research by legitimate organizations, bad actors also rely on personal information to commit crimes. This includes run-of-the-mill scams, high-profile whaling, identity theft, digital redlining, and online harassment, to name a few.
Incogni, a startup developed by Surfshark, aims to help its users take back control of their personal information. The key to this is dealing with data brokers and people search sites.
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