The train has left the station. All is not lost! Cookie deprecation has brought an influx of alternatives, promoting a consent-first internet and ethical data application. This shift improves monetization, data efficacy, reduces wasted budget, and enhances online customer experience.
Privacy Sandbox initiated an improvement in advertising practices and those investing in consumer experiences have a bright outlook. Although the Privacy Sandbox may not be fully ready now, it marked the beginning of positive changes in the industry.
#cookie-deprecation #privacy-sandbox #ad-tech-ecosystem #data-monetization #online-customer-experience
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