In this Article I argue that most of the time, privacy consent is fictitious. Instead of futile efforts to try to turn privacy consent from fiction to fact, the better approach is to lean into the fictions. The law can't stop privacy consent from being a fairy tale, but the law can ensure that the story ends well.
I argue that privacy consent should confer less legitimacy and power and that it be backstopped by a set of duties on organizations that process personal data based on consent.
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