The lawsuit highlights that DraftKings and Bet365 allegedly used "nearly every active MLB player's image" without permission, promoting gambling offerings unlawfully.
According to the MLBPA, this use of player images is a "flagrant violation" of the Pennsylvania right of publicity statute, aiming for damages and injunction.
This legal action mirrors a similar lawsuit by the NFLPA against DraftKings, showing a trend of sports unions protecting players' images in gambling contexts.
The illustrative betting promotions raise questions about how player likenesses are utilized in sports gambling, potentially impacting the leagues and athlete rights.
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