Meta's New Privacy Policy Opens Up AI Chats for Targeted Ads
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Meta's New Privacy Policy Opens Up AI Chats for Targeted Ads
"Meta updated its privacy policy last month, adding that data it collects from user interactions with its AI services will now be used for targeted ads across the company's social media platforms. Previously, the social media giant's privacy policy already said it collected information from interactions with its AI technology, including conversations and related metadata. In the updated policy, Meta clarifies that this includes Prompts that can include questions, messages, media and other information you or others share with or send to AI at Meta."
"AI at Meta is the umbrella term the company uses for its AI products, including the Meta AI chatbot integrated into Facebook, Instagram, and WhatsApp, as well as other AI tools like Vibes and AI features on Ray-Ban smart glasses. The new policy also adds that interactions with AI at Meta may be used to personalize ads. Meta first alerted users to the changes in October via a press release."
"Whether it's a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they're more likely to see content they're actually interested in and less of the content they're not, the press release reads. The company provided an example in which a user chatting with Meta AI about hiking could later start seeing ads for hiking boots."
Meta updated its privacy policy to state that data collected from user interactions with its AI services will be used for targeted advertising across its social platforms. The policy specifies that Prompts — including questions, messages, media and other information shared with or sent to Meta AI — are included. AI at Meta covers the Meta AI chatbot on Facebook, Instagram and WhatsApp, plus tools like Vibes and Ray-Ban smart glasses features. Meta gave an example where chatting about hiking could lead to ads for hiking boots and said users would receive in-product notifications and emails before the change. Privacy and civil-rights groups urged the FTC to investigate.
Read at gizmodo.com
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