Louvre attendance decreased by nearly 25% during the Olympic Games due to heightened security measures, with daily visitors dropping to an average of 23,644.
The integration of the Louvre into the security perimeter for the Games significantly restricted access, contributing to a 45% drop in visitors prior to the event.
Despite a 30% price increase to €22 for tickets aimed at supporting free admission plans, overall visitor numbers still fell by 4% in 2024.
Laurence des Cars, the Louvre director, implemented a masterplan to manage attendance, addressing the 88% rise in energy costs and prioritizing visitor experience.
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