"JetBlue is accused of using customers' personal data to set ticket prices, with the complaint stating that the airline conceals its use of trackers and shares data with third parties to determine fare increases."
"The plaintiff, Andrew Phillips, argues that consumers should not have their privacy rights violated to participate in JetBlue's digital rat race for airline tickets, which should cost the same for similarly seated passengers."
"JetBlue's response to a social media post about a fare increase suggested clearing cache and cookies, which the airline later admitted was incorrect, emphasizing that fares can change at any moment based on demand."
"Following the lawsuit, two Democratic lawmakers in Congress have requested detailed answers from JetBlue regarding its pricing practices, including whether personal data is used to inform ticket prices."
JetBlue is being sued in a proposed class action for allegedly using customers' personal data to set ticket prices, raising concerns about surveillance pricing. The complaint claims JetBlue conceals its use of trackers and shares data with third parties to determine fare increases. The plaintiff argues that consumers should not have their privacy violated for ticket pricing. JetBlue has denied using personal data or AI for pricing, stating that fares can change based on demand and inventory adjustments. Lawmakers have also inquired about JetBlue's pricing practices.
Read at www.theguardian.com
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