Data about potential voters-who they are, where they are, and how to reach them-is an extremely valuable commodity during an election year. And while the right to a secret ballot is a cornerstone of the democratic process, your personal information is gathered, used, and sold along the way.
Political campaigns use invasive tricks, pulling data from various online sources to create profiles and target voters. The digital trail is crucial, but data collection techniques also start in the real world with voter records.
Campaigns share voter information among themselves and with related organizations or causes. Sharing of information between campaigns with similar principles or goals is common, including within the national party.
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