How a little-known AI startup found itself in the middle of a Google privacy firestorm
Briefly

How a little-known AI startup found itself in the middle of a Google privacy firestorm
"Google's bet on an AI startup to streamline employee benefits quickly turned into a privacy firestorm on Wednesday. The company told staff they'd have to hand over personal data to healthcare startup Nayya to use their health benefits - a move that Nayya's CEO says is rare among its partners. Google's initial data sharing requirements came from the Big Tech giant, not from the startup, Nayya's CEO Sina Chehrazi shared with Business Insider."
"Nearly every other business Nayya works with allows its employees to opt in to sharing different pieces of their personal data as they see fit, he said. "We haven't really seen anything like this before. It's usually, go in and get as much help as you need," he said. Founded in 2020, New York-based Nayya has raised over $130 million for its software that helps employees navigate their healthcare and financial benefits. Its backers include top HR management tech companies like Workday and ADP."
"Google originally told US-based employees this month that they would need to give startup Nayya access to their personal data in order to access their health benefits, Business Insider reported Wednesday. The announcement drew criticism from employees who worried about being forced to share private health data with a third-party company. Google's initial guidance suggested that workers who declined wouldn't be eligible for any health benefits."
Google required US-based employees to provide personal data to AI startup Nayya in order to access health benefits, prompting employee privacy concerns and criticism. Nayya's CEO said that the data-sharing requirement originated with Google and that most client employers allow employees to opt in to sharing specific data points. The startup, founded in 2020, has raised over $130 million and counts Workday and ADP among its backers. Google's initial guidance suggested employees who declined data sharing might lose benefits eligibility. Google updated its policy so employees can decline sharing data with Nayya without affecting benefits enrollment.
Read at Business Insider
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