Google is tightening restrictions on business profiles engaged in fake reviews, implementing policies that include deleting false reviews, blocking new ones, and issuing warning messages.
The new measures were introduced in the UK earlier this year and are now updated to apply globally, although currently only visible to UK users.
Google's policy outlines that contributions to Maps must reflect genuine experiences and prohibits incentivized reviews or those that distort genuine engagement.
It remains uncertain how Google will accurately identify review violations, yet the prospect of public scrutiny might discourage businesses from manipulating their ratings.
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