"X-Mode/Outlogic did not implement reasonable or appropriate safeguards against downstream use of the precise location data it sells, putting consumers' sensitive personal information at risk," the FTC said.
The agency said X-Mode/Outlogic sold data tied to unique identifiers assigned to individual mobile phones. The data was sold in its "raw" form, the FTC said, meaning it was not anonymized and could reveal which locations identified consumers went to.
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