Car manufacturers-and all businesses-should take note that the FTC will take action to protect consumers against the illegal collection, use, and disclosure of their personal data...
Cars are much like mobile phones when it comes to revealing consumers' persistent, precise location... the collection, use, and disclosure of location can be an unfair practice.
The cases the agency cited in the post include recent settlements with two firms selling geolocation data to advertisers. One case centered on FTC allegations that peddled data could track consumers' visits to sensitive locations.
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