It's estimated that 90% of the entire world's data was created in just the last two years - and that in the next two years, this amount will double, and double again every two years after that. The amount of data created in 2023 currently stands at somewhere in the region of 120 zettabytes; for scale, a zettabyte is made up of a trillion gigabytes.
Keeping data safe is imperative due to the increasing number of cyberattacks; in the UK alone, there were 2,390,000 cyberattacks from September 2022 to September 2023, with the average cost of a data breach being £4.56 million.
Sensitive company data appeals to hackers, including statistical data, intellectual property, personal information, and even health data which can be used for extortion. Companies storing this data face security challenges with cloud, on-premises, or hybrid solutions.
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