Why media companies are pushing podcasts at SXSW 'Trojan-horse style'
Briefly

It has only felt more and more needed and relevant because of the number of podcasters and podcast companies that are there [at SXSW] and activating and the number of clients that are coming in and interested in what's happening in the space,
I think it's a pretty big investment and I'm not sure SXSW is considered a rallying point for podcasting at this time
Read at Digiday
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