We tried to tell too many stories and ended up losing $4 billion.
In today's media landscape, fewer shows seeking the same fragmented audience and looking for attention in a crowded market are likely to do better.
During the height of the pandemic in 2020, we saw the launch of over 1 million new podcasts. This surge, fueled by people stuck at home with time on their hands, led to a flood of content, much of it lacking in quality.
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