The most compressed expression of this research is the company's single infographic. It shows SEM, Social Media, and Broadcast TV receiving the most positive scores from surveyed advertisers and agencies. Streaming Audio ranks 15th on the list of 20 marketing categories. AM/FM Radio is 10th. Podcasting is not called out (presumably not offered as an option) at all.
The star speaker is Hrishikesh Hirway, creator and host of the popular Song Exploder podcast. He was also a producer and co-host of The West Wing Weekly, and was Creative Director of Dangerbird Records in the late aughts.
#media-advertising-effectiveness-rankings #podcasting #keynote-speaker #podcast-movement #evolutions-24
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