Podcasters weigh the cost-benefit of producing video podcasts
Briefly

Platforms like YouTube and Spotify are investing in products to help podcasters tie their audio shows to the accompanying video they produce.But is the cost of producing video a necessary investment for publishers with podcasts?Three podcast executives at publishing companies said they are weighing the costs with the potential benefit of reaching a large, video-seeking podcast audience.
Read at Digiday
[
add
]
[
|
|
]