Rachel Lindsay, former Bachelorette and co-host of Higher Learning, discusses her experience at the Cannes Lions International Festival of Creativity. She emphasizes the importance of networking, explaining that creators attend to build relationships with industry leaders like ad executives and brand marketers rather than immediately seal deals. During a podcast episode, she shares her journey, reflecting on how she manifested a presence at such a significant festival and the long-term vision behind these connections. The conversation also touches on the evolving role of creators at Cannes.
Rachel Lindsay expressed her excitement about the festival, saying, 'I manifested this moment because I saw the huge presence that creators were having, I wanted to be a part of it.'
Lindsay discussed the long-term networking aspect, emphasizing, 'They're playing a long game' in terms of building relationships with ad executives and brand marketers.
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