Acast annual report: Defending and defining the podcast ad market - RAIN News
Briefly

2023 net sales totaled 1,636M Swedish SEK ($150M USD). Gross margin was 32%. Operating loss: 259M SEK ($24M USD).
"Throughout 2023, we at Acast successfully navigated the challenges of balancing strict cost control while driving innovation and growth." -Ross Adams, CEO, Acast Markets & Global Reach
Acast's portfolio of ad-available podcasts is enormous. The big hit podcasts attract advertisers, alongside many lesser-known podcasts with loyal audiences.
"The podcast world, like other creator-led media, thrives on reach and scale. The big hit podcasts attract advertisers and media agencies with their large audiences."
Read at RAIN News
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