98% of global DTC brand marketers say podcasts are effective (Acast) - RAIN News
Briefly

"52% of marketers advertising to DTC shoppers who use podcasts find the medium to be highly effective, up 11% compared to marketers using radio and streaming music for marketing."
"30% of DTC shoppers who listen to podcasts say advertising is highly relevant on the medium, up significantly from radio (+25%) and streaming music services (+30%)."
Read at RAIN News
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