California in 2021 was among the first to do so when it enacted a measure that requires social media and online companies to 'prioritize' the health and well-being of children before launching apps and services publicly.
A study by the Harvard T.H. Chan School of Public Health released in late December found that social media companies Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter) and YouTube collectively generated $11 billion in ad revenue in 2022 from U.S. based users younger than 18. Of that, about $2.1 billion came from users 12 or under who are not permitted on such platforms under the terms of service, the study found.
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