Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report.
The increased adoption of mobile devices globally combined with people replicating their ad-blocking experiences from desktop to mobile has spiked the trend on mobile devices, said Jan Wittek, chief revenue officer, Eyeo.
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