Few would argue Brian O'Kelley's right to claim the title of being one of the godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades.
In the coming weeks, Digiday's History of Ad Tech, produced by Digiday Media's audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.
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