E-A-T is Google's way of combating the online abundance of data, misinformation, and disinformation. It ensures higher ranking for trustworthy, valid information in YMYL topics like finance, health, safety, news, and current affairs.
Google's quality evaluators must use judgment to apply E-A-T guidelines, emphasizing the need for a delicate balance of expertise, authoritativeness, and trustworthiness in content.
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