Ad of the Day: Comparison is the thief of joy in Scotiabank's uplifting spot
Briefly

"Our relationship with money is highly emotional. In the current economic environment, the future may feel daunting to some and that's why we've evolved our 'You're Richer Than You Think' platform to more accurately reflect the behavior we're seeing across Canada and to show how Scotiabank can be there when our clients need us."
"Our research shows us that Canadians are spending a record amount of time worrying about their finances, from paying for day-to-day expenses to paying off debt and saving for emergencies," said John Rocco, vice-president of global brand management at Scotiabank.
Read at The Drum
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